George Bush And Barbara Bush Lead C-Change Initiative To Unify Public Education Messages On Cancer Prevention And Early Detection (Includes Video)

According to a survey released today by C-Change, a national cancer coalition of key leaders from the government, business and non-profit sectors, Americans are not aware of the important role they play in cancer prevention. Conducted in January 2008, the survey focused on American attitudes and behaviors about cancer prevention and found that:

– More than half of Americans say they are aware of potential cancer risks, but they are unaware of ways in which they can reduce their risk. Additionally, less than half believe they can make a real difference in protecting themselves against cancer.

– Only 33 percent of Americans have discussed ways to reduce their cancer risk with a doctor or healthcare professional during the past year.

In an effort to address these findings, C-Change is leading an initiative to encourage clear, consistent communication about the importance of understanding cancer risks and taking steps to reduce individual risk. C-Change is providing its member and other stakeholder organizations with a new series of consumer research-based and tested messages about cancer prevention and early detection. The objective is to provide Americans with uniform messaging from multiple organizational sources that will motivate them to take steps to reduce their risk for cancer.

In a statement, former President George H.W. Bush said: “We need to help Americans understand that they really do possess the power to reduce their risk for cancer. C-Change is uniquely positioned to work with its members to deliver unified messages to the public about how small changes in their daily lives can make a difference for themselves and their families.”

Source:

1. George Bush And Barbara Bush Lead C-Change Initiative To Unify Public Education Messages On Cancer Prevention And Early Detection (Includes Video)